“How is your business perceived based on your website?” by Chris Dixon

"How is your business perceived based on your website?”

by Chris Dixon

It is said that we have just seconds to make a first impression.    They teach this for the interview process so that you can land a job.   This is also one of the first things you are taught in sales as you will live or die based on the first few seconds you spend with a new customer or client.  

So what happens when someone visits your website for the first time?   Does it look professional?  Does it make them want to spend some time there looking around?   Most importantly is it helping you close sales or is it making the process harder?

Over the last year I have visited over 2000 websites related to the firearms industry.   There are those of us that are hungry for new or innovative ideas.   If you had stumbled onto one of these ideas you might find yourself searching all over to refine your thoughts or to see if there was anyone else out there using your idea.    This was where I found myself last year when I had the idea for the Conceal & Carry Network.     This is also why I hired professionals to build my site versus doing it myself.

Stay with me for a minute as this article is not a slam against the do-it-yourself web designers.   We are discussing first impressions and how you can add more sales and profits to your company.   Not everyone has the money to build powerful websites especially when the firearms industry is mostly a collection of hardworking small business owners.   It can cost you $10k-$20k to build a powerful website with massive search engine capability and social media share-ability designed into it.   Trust me, this part I know from firsthand experience.   You also have to look at effectiveness and ROI (Return-On-Investment).    This is why many firearms industry business owners build their own websites and then hope that just because they have a website people will come and buy products from them.   Don’t we all wish it was that easy?

There are approximately 60,000 FFL Dealers in the US and the major companies like Dick’s Sporting Goods, Cabela’s, Gander Mountain, Bass Pro Shops, and Academy Sports and Outdoor all have impressive and very expensive websites.   It is difficult for a small company to compete…or is it?

What if you could tap into the strength of a professional website that was there to help you advertise your business?   What if the cost was negligible?   What if you could harness the strength of social media to get the word out about your business?   What if you had a way to direct happy clients to give you reviews that were visible to new prospects?    The Conceal & Carry Network www.concealncarry.net was designed and built to answer those questions and much more.

We charge $100 a year for our best business listing which is a Platinum level listing.    These listings while affordable are the most innovative way to attract new clients to your company.     What else can you do for less than 28 cents a day that can help your business as much?    The concept is simple…. the Conceal and Carry Network is an information hub that is continually collecting new and interesting news, articles, blogs, videos, and much more to keep visitors coming back.   Our platinum level business listing are the visible to all visitors that come to our site.   The secret to effective advertising is to spend your time marketing where your potential customers visit.    Example#1, Example#2, Example#3

We also offer a service to build a custom product or service page which we also charge $100 a year to build and post.   Example #1, Example#2

If you are an FFL Dealer we have several manufacturers that offer their wholesale products directly to you.    We have just launched a new section called Gun Dealer Offers which are wholesale products you should consider selling to increase your incremental sales volume and profits.

I hope you have found this article useful as we are here to help you get more professional exposure for your business and ultimately make you more money.   We have a saying here….”Join the Conceal & Carry Network where our goal is the success of your business!”   CLICK HERE to join us today.

If you have any question… email me at chrisdxn@concealncarry.net

Have a Blessed Day!

Chris Dixon

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