Tuesday, December 31, 2013

Gun Guy Radio 087 - ProGun Merchant Solutions for the Firearms Industry

Tuesday, September 3, 2013

Freedom Isn’t Free
By Chris Dixon

While this concept is neither new or original it is still an active issue that we must face daily while living in a country run by a super liberal president.    We’ve heard this old clichés before but do people actually realize there is a daily attack on our 2nd Amendment rights and liberties by this administration.   Wake up America your Freedoms are slipping away!

The older I get the more patriotic I feel.   My love of this country and my love of liberty are completely inner-twined.   When I see an active duty solder I am compelled to shake their hand and thank them for their services.    These folks are the front line protecting my freedom and yours.   They bleed and die so that we can work where we want to work, attend church where we want to attend, or to believe nothing at all if that is your preference.

Our nation is running at full speed in a direction that tries to eliminate God, morals, and liberties in every aspect of our lives.   While I do believe in God, Christian morals, and common liberties I also believe that everyone else has the right to believe in anything they want or nothing at all.    We should fight just as hard to defend an atheist’s right not to believe in a higher power as we do to defend a Christian’s right to believe in God.

We cannot pass a day that we do not hear liberals angrily talking about gun control and how we need tighter gun laws.   When will people understand that this is not and has never been about guns in the hands of everyday citizens?   The issue is criminals with guns.   The fact is a criminal will always be able to get a gun just like they can get drugs at many street corner inner cities.

Criminals are cowards with a gun and they will be happy to take your freedom, your possessions, and your life if they can.    If liberals get their way they will be making us all sheep in fear of the big bad wolves of our society.   This Travon Martin case just adds fuel to that fire.  The fact that he was a violent kids with a criminal pass has been overlooked by our media and liberals in general.    The facts do not matter if you use energy and anger behind this case to drive the agenda the liberals want and that is a gun-free America.

There is a solution and it does work.   Arm yourself America!    This country needs less sheep and it needs more sheep dogs.   The sheep dog’s role was to protect the sheep.  Armed citizens will be able to defend themselves and others around them.   Almost every massacre we can remember would have been mitigated if someone at the scene had a firearms and had killed the bad guys.

Remembering that freedom is not free might just change the way you view things.  Edmund Burke said it best 'The only thing necessary for the triumph of evil is for good men to do nothing.”   Will you read this blog and do nothing?  I hope you will arm-up and stand up for your freedoms and liberty.    Your safety might just depend on what you do next.

It’s a Great Time to Advertise!
By Chris Dixon

Advertising expenses can range from 1%-30% of a business’s yearly operating budget.  New companies might even budget 50% of their operating expenses to promote a start-up business.   This can quickly add up to vast amounts of money spent on printed materials, email campaigns, PPC Ads, Radio and TV spots, banner Ads, and so on.   These expenses can add up quickly.

If you are lucky with an email campaign you will get a 20% view rate, 7% Click rate, and a 2% conversion rate that gets you a sale.   Snail Mail (postal mail) today is very expensive with postage stamps at 33¢-46¢ each.  Direct mailers average from 1.3-3.4% response rate.  PPC Ads can average $2-$3 per click and have a 4-5% conversion rate. 

Are you depressed yet watching all of this money getting spent with limited results?   Is there an affordable way to advertise?    If you own a firearms or outdoor sports related business there is a super affordable option.   The Conceal & Carry Network is a Rope Style Marketing website that only charges $199.99 a year for a Platinum Business listing.

This Platinum Business listing can actually function with the power of some websites.  Your listing can display a video, show 15+ pictures, be shared on most social media sites, receive reviews, and allows visitors to send emails straight to you.  A super professional look for less than 55¢ a day.   What form of advertising can offer you anything close to this value?

We also offer Classifieds, Banner Ads, Event/Class Listing, Product Showcases, and even website building services.  Getting your company listed on our website and helping us drive clients to your listing is a winning plan.    This is likely the smallest advertising expense your company will have with the greatest possible return on investment.

Like the title of this article says “It’s a Great Time to Advertise” so take a minute and join us today. 

You will be glad you did!


Rope Marketing as a Business Plan
By Chris Dixon
There are countless forms of marketing and many share different names.   To my knowledge the term “Rope Marketing” is not a recognized name as I just made it up.  Being a Texan from birth this sounded like a fitting name for the topic of this article.  Merriam-Webster defines ROPE as “a large stout cord of strands of fibers or wire twisted or braided together”.  This definition matches what I want to refer to as Rope Marketing. 

There are more recognized terms like Cross-Marketing where 2 like-minded companies work together to the mutual benefit of both companies.   This is a great way to market and is one of my favorite tools I have used to market my new website.   It does lack a critical component that is needed for it to be considered Rope Marketing.

Rope Marketing to me is the idea of braiding together a large number of common themed or related business into a single network or website.  This Rope Marketing Network has each member invite their social media followers to check out the new marketing website where all businesses are listed.  This would become an exponentially fueled new network.   

This concept has a major Achilles heel it only works if everyone contributes and markets the idea.   Most businesses are busy trying to keep what market share they have and might not feel they have time or interest in a new form of marketing.    Several might think that investing in marketing that does not directly support their brand is pointless at best or futile in nature.
What would happen if you tried?  Imagine embracing this new concept of Rope Marketing. 

You take a minute to review how your company could join this network to the mutual benefit of all involved.   You set up a membership and invite your social media followers to check out the new website or network.   When you send out newsletter you refer to the network.  You have a link from your website to the new network.   OK now what happens?

If you are the only one that drank the cool-aid then nothing good is coming.   What if several others joined and brought their followers with them.   Your 10,000 followers join their 10,000 followers and soon this new network has 100k to 1 million followers that will also see your company on this new network.   Your small initial investment now pays you back with huge brand awareness and most likely financial gains as well.

What does this Business plan look like to those in the Firearms Industry?   It is called Conceal & Carry Network.   The concept is new and unproven but it is built on a sound Marketing approach.    We are much stronger if we stand together and help each other grow.  Our motto is “We will succeed by helping our members succeed first!”


Join us today you will be glad you did.

Sunday, June 16, 2013

An All-In-One Directory Site for the Firearms Industry has launched (www.concealncarry.net)


Contact person: Chris D. Dixon

Company name: Conceal & Carry Network
Telephone number: 855-268-9093
Fax number: 888-977-3155
Email address: chrisdxn@concealncarry.net

Website address:  www.ConcealNCarry.net

 Press release

ConcealnCarry Network launches a new website …

 An All-In-One Directory Site for Firearms Industry Helps Manufacturers and Retailers Connect with Customers

Houston TX – June 16, 2013:  Houston … we solved a problem.  Welcome to www.concealncarry.net

“If you’re a firearms enthusiast like I am, you’ve probably been all over the web at one time looking for resources like “Where’s my closest gun range?” or “Where can I buy firearms and ammo?” How about finding a Gunsmith or taking a CCW or training class? Searching through everyone’s website can be tedious.” says company founder Chris Dixon.  Finally, the Firearms industry has a new FREE resource website.  Our website is a directory of products and services for everything firearms related.

Do you want to find a training class near you?    Our instructors have their classes listed by dates and times.  We help you get connected with your instructor quickly and easily. Do you want to find a FFL dealer?   We provide an up to date directory that makes it easy to find the right one near you. How about finding a Gunsmith?   Accessories for your AR15?  Nearest Shooting Range?   Finally. The ConcealnCarry Network helps you find all of this on one site!

“Says Dixon … I created this site because as I grew more interested in the firearms industry I noticed that there wasn’t an easy way to find anything firearms related.   The regular search engines could not easily help you find an open class near you and none of them gave you in-depth information about the firearms businesses.   Currently anyone wanting to take a concealed carry class to get their CCW license had to do some internet searching to find a business close to them then make a lot of calls trying to find an open class when they want to attend.   I decided to find a solution and that is where the ConcealednCarry Network idea came from.”

 Marketing-Rich Features Help Bring Buyers and Sellers Together

Our listing members are manufacturers, firearms trainers, retail business owners, online accessory companies, gunsmiths, gun clubs owners and much more.  They will benefit from a state-of-the-art marketing system that calls visitors needs to their attention.

Visitors simply use the interactive map or utilize our advanced search engine to find the service, product, or training class that you offer.  We encourage visitors to rate the service and products you provide to give you important feedback.

LAUNCH SPECIAL OFFER: 50% Off first year membership on all premium plans. Plus Gold and Platinum packages subscribers get 500 free Banner Ad impressions.   Banner Ads will also run at 50% Off.

Some of the features our site offers visitors:

Click to call
·      Allows a visitor to click on a listing and upon entering in their phone number, they will make a call to the business they clicked on. This feature requires an affordable Twilio Account and only works in the US and Canada unless the account is activated.

Integrated mapping
·      Business listings are tied to Google maps so that users can easily find where you’re located.

Advanced search features
·      Search by any field includes searches by name, category, location, and up to 20 keywords.

Interactive features
·      Standard implementation includes links to advertisers’ web sites, email addresses, and dynamic map to advertiser location.

Open text search
·      You will have the most sophisticated tool for search as opposed to drop-down menus.  You can type in exactly what you’re looking for.

Additional Enhanced features just for member subscribers:
 GEO IP
·      Pre-load the location of your visitors in there “where” search box of your directory.

Facebook Integrated
·      Allow Users to share content thought Facebook, “Like” listings, and redeem and post Deals (coupons) on their wall.

Google +
·      Integrate your site with Google + and have your visitors share listings with others

Email Monthly Statistics to Listing Owners
·      Automatically email monthly stats to listing owners to show them how many times their ad was clicked and how many impressions it got in addition to other marketing analytics.

·      Marketing and Behavior Statistics
Understand both marketing data as well as your listings behaviors by accessing our analytics. Use this data to determine how to best manage your listing.

Members can upload photos and graphics to their listings
·      Display a graphic with each listing. Load a picture into the directory that will be displayed together with the listing information.

Online Sign-up
·      Allows advertisers to add their listings online and have them appear in real-time.

Mobile Users Capability
·      Our mobile feature empowers surfers to connect from their mobile device.

Open Text Search
·      You will have the most sophisticated tool for your customers to use for search instead of drop-down menus, your readers can type in what they choose instead of fixed choices.

RSS Feeds
·      Allow our readers to have timely updates from our site so that they can know all of the changes that are going on.
  
Search Engine Optimized
·      SEO Friendly URLs, both for listings and for search queries, in addition to meta tag and keyword management, adding keywords to a description field for each category, as well as other factors that help boost your site’s search engine ranking.

Back Link Builder
·      Listing owners can link back to their website and increase site visibility. If a listing owner links to their listing, our software will verify the link and increase the visibility of their listing. This automated feature helps increase your site’s SEO without emailing and calling businesses for back link requests.

Member companies can subscribe to one of three Business Listing then choose any one of the Event/Class and Classified Listings they wish to utilize.   These membership plans will allow them to market their products and services in a customized, inexpensive way to attract business. The website is FREE for anyone to visit.
  
Business Listings                          Event/Class Listings                       Classified Listing
Silver - FREE                                   Silver - $59 per year                           Silver - $59 per year
Gold - $99 per year                         Gold - $79 per year                           Gold - $79 per year
Platinum - $199 per year                  Platinum - $99 per year                       Platinum $99 per year

Articles listings - $30

Banner, feature, and other forms of Ads are available for purchase based on impressions.  Prices will range from $3-$12 per 1000 impressions.

Check out the 2 videos at...


For more information email Chris Dixon at chrisdxn@concealncarry.net