Rope Marketing as a
Business Plan
By Chris Dixon
There are countless forms of marketing and many share
different names. To my knowledge the
term “Rope Marketing” is not a recognized name as I just made it up. Being a Texan from birth this sounded like a
fitting name for the topic of this article.
Merriam-Webster defines ROPE as “a large stout cord of strands of fibers or wire twisted or braided
together”. This definition matches what
I want to refer to as Rope Marketing.
There are more recognized terms
like Cross-Marketing where 2 like-minded companies work together to the mutual
benefit of both companies. This is a
great way to market and is one of my favorite tools I have used to market my
new website. It does lack a critical
component that is needed for it to be considered Rope Marketing.
Rope Marketing to me is the
idea of braiding together a large number of common themed or related business
into a single network or website. This
Rope Marketing Network has each member invite their social media followers to
check out the new marketing website where all businesses are listed. This would become an exponentially fueled new
network.
This concept has a major Achilles
heel it only works if everyone contributes and markets the idea. Most businesses are busy trying to keep what
market share they have and might not feel they have time or interest in a new
form of marketing. Several might think
that investing in marketing that does not directly support their brand is
pointless at best or futile in nature.
What would happen if you
tried? Imagine embracing this new
concept of Rope Marketing.
You take a
minute to review how your company could join this network to the mutual benefit
of all involved. You set up a
membership and invite your social media followers to check out the new website
or network. When you send out
newsletter you refer to the network. You
have a link from your website to the new network. OK now what happens?
If you are the only one that
drank the cool-aid then nothing good is coming. What if several others joined and brought
their followers with them. Your 10,000
followers join their 10,000 followers and soon this new network has 100k to 1
million followers that will also see your company on this new network. Your small initial investment now pays you
back with huge brand awareness and most likely financial gains as well.
What does this Business plan
look like to those in the Firearms Industry?
It is called Conceal & Carry Network. The concept is new and unproven but it is
built on a sound Marketing approach.
We are much stronger if we stand together and help each other grow. Our motto is “We will succeed by helping our
members succeed first!”
Join us today you will be glad
you did.
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