Tuesday, September 3, 2013

It’s a Great Time to Advertise!
By Chris Dixon

Advertising expenses can range from 1%-30% of a business’s yearly operating budget.  New companies might even budget 50% of their operating expenses to promote a start-up business.   This can quickly add up to vast amounts of money spent on printed materials, email campaigns, PPC Ads, Radio and TV spots, banner Ads, and so on.   These expenses can add up quickly.

If you are lucky with an email campaign you will get a 20% view rate, 7% Click rate, and a 2% conversion rate that gets you a sale.   Snail Mail (postal mail) today is very expensive with postage stamps at 33¢-46¢ each.  Direct mailers average from 1.3-3.4% response rate.  PPC Ads can average $2-$3 per click and have a 4-5% conversion rate. 

Are you depressed yet watching all of this money getting spent with limited results?   Is there an affordable way to advertise?    If you own a firearms or outdoor sports related business there is a super affordable option.   The Conceal & Carry Network is a Rope Style Marketing website that only charges $199.99 a year for a Platinum Business listing.

This Platinum Business listing can actually function with the power of some websites.  Your listing can display a video, show 15+ pictures, be shared on most social media sites, receive reviews, and allows visitors to send emails straight to you.  A super professional look for less than 55¢ a day.   What form of advertising can offer you anything close to this value?

We also offer Classifieds, Banner Ads, Event/Class Listing, Product Showcases, and even website building services.  Getting your company listed on our website and helping us drive clients to your listing is a winning plan.    This is likely the smallest advertising expense your company will have with the greatest possible return on investment.

Like the title of this article says “It’s a Great Time to Advertise” so take a minute and join us today. 

You will be glad you did!