Tuesday, September 3, 2013

Freedom Isn’t Free
By Chris Dixon

While this concept is neither new or original it is still an active issue that we must face daily while living in a country run by a super liberal president.    We’ve heard this old clichés before but do people actually realize there is a daily attack on our 2nd Amendment rights and liberties by this administration.   Wake up America your Freedoms are slipping away!

The older I get the more patriotic I feel.   My love of this country and my love of liberty are completely inner-twined.   When I see an active duty solder I am compelled to shake their hand and thank them for their services.    These folks are the front line protecting my freedom and yours.   They bleed and die so that we can work where we want to work, attend church where we want to attend, or to believe nothing at all if that is your preference.

Our nation is running at full speed in a direction that tries to eliminate God, morals, and liberties in every aspect of our lives.   While I do believe in God, Christian morals, and common liberties I also believe that everyone else has the right to believe in anything they want or nothing at all.    We should fight just as hard to defend an atheist’s right not to believe in a higher power as we do to defend a Christian’s right to believe in God.

We cannot pass a day that we do not hear liberals angrily talking about gun control and how we need tighter gun laws.   When will people understand that this is not and has never been about guns in the hands of everyday citizens?   The issue is criminals with guns.   The fact is a criminal will always be able to get a gun just like they can get drugs at many street corner inner cities.

Criminals are cowards with a gun and they will be happy to take your freedom, your possessions, and your life if they can.    If liberals get their way they will be making us all sheep in fear of the big bad wolves of our society.   This Travon Martin case just adds fuel to that fire.  The fact that he was a violent kids with a criminal pass has been overlooked by our media and liberals in general.    The facts do not matter if you use energy and anger behind this case to drive the agenda the liberals want and that is a gun-free America.

There is a solution and it does work.   Arm yourself America!    This country needs less sheep and it needs more sheep dogs.   The sheep dog’s role was to protect the sheep.  Armed citizens will be able to defend themselves and others around them.   Almost every massacre we can remember would have been mitigated if someone at the scene had a firearms and had killed the bad guys.

Remembering that freedom is not free might just change the way you view things.  Edmund Burke said it best 'The only thing necessary for the triumph of evil is for good men to do nothing.”   Will you read this blog and do nothing?  I hope you will arm-up and stand up for your freedoms and liberty.    Your safety might just depend on what you do next.

It’s a Great Time to Advertise!
By Chris Dixon

Advertising expenses can range from 1%-30% of a business’s yearly operating budget.  New companies might even budget 50% of their operating expenses to promote a start-up business.   This can quickly add up to vast amounts of money spent on printed materials, email campaigns, PPC Ads, Radio and TV spots, banner Ads, and so on.   These expenses can add up quickly.

If you are lucky with an email campaign you will get a 20% view rate, 7% Click rate, and a 2% conversion rate that gets you a sale.   Snail Mail (postal mail) today is very expensive with postage stamps at 33¢-46¢ each.  Direct mailers average from 1.3-3.4% response rate.  PPC Ads can average $2-$3 per click and have a 4-5% conversion rate. 

Are you depressed yet watching all of this money getting spent with limited results?   Is there an affordable way to advertise?    If you own a firearms or outdoor sports related business there is a super affordable option.   The Conceal & Carry Network is a Rope Style Marketing website that only charges $199.99 a year for a Platinum Business listing.

This Platinum Business listing can actually function with the power of some websites.  Your listing can display a video, show 15+ pictures, be shared on most social media sites, receive reviews, and allows visitors to send emails straight to you.  A super professional look for less than 55¢ a day.   What form of advertising can offer you anything close to this value?

We also offer Classifieds, Banner Ads, Event/Class Listing, Product Showcases, and even website building services.  Getting your company listed on our website and helping us drive clients to your listing is a winning plan.    This is likely the smallest advertising expense your company will have with the greatest possible return on investment.

Like the title of this article says “It’s a Great Time to Advertise” so take a minute and join us today. 

You will be glad you did!


Rope Marketing as a Business Plan
By Chris Dixon
There are countless forms of marketing and many share different names.   To my knowledge the term “Rope Marketing” is not a recognized name as I just made it up.  Being a Texan from birth this sounded like a fitting name for the topic of this article.  Merriam-Webster defines ROPE as “a large stout cord of strands of fibers or wire twisted or braided together”.  This definition matches what I want to refer to as Rope Marketing. 

There are more recognized terms like Cross-Marketing where 2 like-minded companies work together to the mutual benefit of both companies.   This is a great way to market and is one of my favorite tools I have used to market my new website.   It does lack a critical component that is needed for it to be considered Rope Marketing.

Rope Marketing to me is the idea of braiding together a large number of common themed or related business into a single network or website.  This Rope Marketing Network has each member invite their social media followers to check out the new marketing website where all businesses are listed.  This would become an exponentially fueled new network.   

This concept has a major Achilles heel it only works if everyone contributes and markets the idea.   Most businesses are busy trying to keep what market share they have and might not feel they have time or interest in a new form of marketing.    Several might think that investing in marketing that does not directly support their brand is pointless at best or futile in nature.
What would happen if you tried?  Imagine embracing this new concept of Rope Marketing. 

You take a minute to review how your company could join this network to the mutual benefit of all involved.   You set up a membership and invite your social media followers to check out the new website or network.   When you send out newsletter you refer to the network.  You have a link from your website to the new network.   OK now what happens?

If you are the only one that drank the cool-aid then nothing good is coming.   What if several others joined and brought their followers with them.   Your 10,000 followers join their 10,000 followers and soon this new network has 100k to 1 million followers that will also see your company on this new network.   Your small initial investment now pays you back with huge brand awareness and most likely financial gains as well.

What does this Business plan look like to those in the Firearms Industry?   It is called Conceal & Carry Network.   The concept is new and unproven but it is built on a sound Marketing approach.    We are much stronger if we stand together and help each other grow.  Our motto is “We will succeed by helping our members succeed first!”


Join us today you will be glad you did.